{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63627df65e54600012595265/69c1130b3bbfcfe8db49b3ca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating a Halo Effect with Your Brand  ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63627df65e54600012595265/1774256530528-b87eac49-7472-4ff3-a0cc-d1ea91274763.jpeg?height=200","description":"<p>The Halo Effect is a powerful way to shape perception of your business and creates reputational momentum that can work wonders when its done well. Today we are digging deep into how we can use the Halo Effect to create excitement, remove friction and build loyalty for your brand and what to watch for that kills the effect dead if we're not careful. </p><p>Enjoy this last episode of the season and we'll be back after the Easter Break. </p>","author_name":"Elizabeth Cairns & Fiona Humberstone"}