{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/635669afd377b100119ea7ba/67e633a53cc004e45376ec38?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Alcohol-Free: ‘You’ll Fail’’: Ignoring The Advice And Defying The Odds","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/635669afd377b100119ea7ba/1754049503351-d36a1dbc-1676-4b90-afdd-82b370a7566d.jpeg?height=200","description":"<p>This week, Lewis sits down with Erika Doyle, Founder of Drink Dry, a leading non-alcoholic e-commerce business. Back in 2019, she was told she had two of the worst ideas—e-commerce and non-alcoholic drinks. Fast forward to today, and she’s one of the UAE’s most successful distributors in the industry. Tune in to hear how Erika went from not knowing what a profit margin was to securing partnerships with global brands and collaborating with Allsopp &amp; Allsopp.</p><p><br></p><p>00:00 Introduction to Erica Doyle, Founder and CEO of Drink Dry</p><p>00:57 The Journey of Drink Dry: From Idea to Reality</p><p>03:55 Building a Non-Alcoholic Beverage Empire</p><p>04:56 Challenges and Triumphs in the Beverage Industry</p><p>06:50 The Importance of Vision and Leadership</p><p>09:21 Creating Demand for Non-Alcoholic Drinks</p><p>12:57 Overcoming Industry Resistance</p><p>14:04 The Upsell Strategy for Non-Alcoholic Drinks</p><p>14:35 The Health Kick Impact on Alcohol Sales</p><p>17:30 COVID-19's Influence on E-Commerce and Lifestyle</p><p>20:49 The Real Estate Journey with Allsop and Allsop</p><p>24:36 Choosing the Perfect Family Home in Dubai</p><p>29:06 Conclusion and Final Thoughts</p><p><br></p>","author_name":"Allsopp & Allsopp Group"}