{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6355dc01dd5e0e0012da8d8a/6359079392f06b0012b5e623?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Makes Jacquemus So Successful?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6355dc01dd5e0e0012da8d8a/show-cover.png?height=200","description":"<p>Simon Porte Jacquemus is one of fashion’s hottest independent designers — and his namesake label is one of its most impressive businesses. The company, known for its tiny bags and minimalist playfulness, is on track to double annual revenues to over €200 million ($199 million) by year-end, with plans to reach €500 million by 2025. The designer has been able to build buzz with his clear brand vision, and savvy ability to storytell through social media.&nbsp;&nbsp;</p><p><br></p><p>“He was one of the first designers to realise how powerful of a tool Instagram was going to be, and to have something really compelling to say on that platform — to have a universe that was just really organically compelling,” said BoF luxury editor Robert Williams.&nbsp;</p><p><br></p><p><strong>Key Insights</strong>:</p><p><br></p><ul><li>Simon Porte Jacquemus has managed to build a scalable luxury start-up without the help of a conglomerate or big investor: a rarity in fashion. Jacquemus thinks the pressure to up sales every season to keep the business running pushed him to commercial success.&nbsp;</li><li>Armed with a new store on Avenue Montaigne, the brand reaches up into luxury prices, but maintains a more accessible, fun, young and playful bent.</li><li>Handbags — led by the brand’s hit, Chiquito style — are an essential profit driver for the business.&nbsp;</li><li>With a new CEO on board in Puig’s Bastien Daguzan, the brand is looking to solidify its footwear business and diversify its menswear offering.&nbsp;</li><li>As of now, Jacquemus does not plan on taking outside investment. The brand believes it's momentum and strong retail partnerships will help it reach its sales goal of €500 million by 2025.</li></ul><p><br></p><p><br></p><p><strong>Additional Resources:</strong></p><p><br></p><ul><li><a href=\"https://www.businessoffashion.com/articles/luxury/jacquemus-a-fashion-stars-business-vision/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Jacquemus: A Fashion Star’s Business Vision</strong>: </a>For the first-time, the industry’s hottest independent designer — a charismatic, social-media savvy storyteller from the south of France — reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.&nbsp;</li><li><a href=\"https://www.businessoffashion.com/articles/retail/how-to-open-a-store-in-2022/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>How to Open a Store in 2022:</strong></a> From seamless online-to-offline offerings to metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.</li><li><a href=\"https://www.businessoffashion.com/articles/luxury/jacquemus-now-nike-approved-opens-new-era-in-provence/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Jacquemus, Now Nike-Approved, Opens ‘New Era’ in Provence</strong></a>: Simon Porte Jacquemus’ showmanship, social-media savvy and ultra-recognisable designs have turned his regionally-inspired label into a global hit.</li></ul><p><br></p><p><br></p><p><em>Join BoF Professional today with our exclusive podcast listener discount of 25% off an annual membership, follow the link</em><a href=\"https://www.businessoffashion.com/memberships/packages/?coupon=bof-debrief&amp;utm_source=podcast&amp;utm_medium=ep-noted&amp;utm_campaign=debrief0605\" rel=\"noopener noreferrer\" target=\"_blank\"><em> here</em></a><em> and enter the coupon code ‘debrief’ at checkout.&nbsp;</em></p><p><br></p><p><em>Want more from The Business of Fashion? Subscribe to our daily newsletter </em><a href=\"https://www.businessoffashion.com/newsletters/?utm_source=podcast&amp;utm_medium=ep-notes&amp;utm_campaign=debrief0605\" rel=\"noopener noreferrer\" target=\"_blank\"><em>here</em></a><em>.</em></p><p><br></p><p><a href=\"https://podcasts.apple.com/gb/podcast/the-debrief/id1617844496\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Follow</em></a><em> The Debrief wherever you listen to podcasts. </em></p><p><br></p>","author_name":"The Business of Fashion"}