{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6352eb7294b2d7001268be30/6938e980a9d003889ccd4ead?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The 23-Year-Old Behind Pat Bev’s Pod & Million Dollaz Worth of Game","description":"<p><strong>DESCRIPTION:</strong></p><p>Discover how Jordan Pettway transformed from a college basketball player into a social media specialist managing multi-million follower accounts for NBA star Patrick Beverley and Million Dollars Worth of Game. In this inspiring conversation, Jordan shares his journey from founding Shake Squad Media as a sophomore to landing dream roles at Barstool Sports, revealing the strategic moves, relationship-building, and relentless work ethic that set him apart from the competition.</p><p><br></p><p><strong>GUEST INFORMATION:</strong></p><ul><li>Name: Jordan Pettway</li><li>Credentials: Social Media Specialist at Barstool Sports, Founder of Shake Squad Media</li><li>Background: College basketball player turned media entrepreneur who started his company sophomore year and has worked with Overtime, Slam Magazine, and Nike</li></ul><p><br></p><p><strong>EPISODE HIGHLIGHTS:</strong></p><p><br></p><p>[00:00:00] - Introduction to Jordan's Current Role</p><ul><li>Managing social media for Pat Bev Pod and Million Dollars Worth of Game</li></ul><p><br></p><p>[02:29] - The 10 Million View Nike Video</p><ul><li>Breaking down the viral Nike vs Nike concept video</li></ul><p><br></p><p>[04:34] - The Interview Process Reality</p><ul><li>Detailed breakdown of landing jobs with major brands</li></ul><p><br></p><p>[08:53] - Starting Shaky Squad Media</p><ul><li>The entrepreneurial spark during sophomore year of college</li></ul><p><br></p><p>[11:49] - The Importance of Relationships</p><ul><li>How a high school connection led to his Slam Magazine opportunity</li></ul><p><br></p><p>[16:54] - Marketing Strategies for Viral Content</p><ul><li>Techniques for creating engaging social media content</li></ul><p><br></p><p>[26:20] - Challenges in High-Profile Marketing</p><ul><li>Balancing creative content with revenue requirements</li></ul><p><br></p><p>[33:41] - Behind the Scenes: Video Editing Process</p><ul><li>Demonstration of professional video editing workflow</li></ul><p><br></p><p><strong>KEY TAKEAWAYS:</strong></p><ol><li>Relationships are everything - warm connections can open doors that cold applications cannot</li><li>Consistency beats perfection - posting 3-5 times daily across platforms drives growth</li><li>Platform-specific content performs better than one-size-fits-all approaches</li><li>Organization is crucial for professional video editing and content creation</li><li>LinkedIn is the most important platform for professional networking and opportunities</li><li>Hard work early in your career pays dividends later - internships and grunt work build essential experience</li><li>Maintaining your own business while employed provides security and creative freedom</li></ol><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"Charles Stewart III"}