{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6352eb7294b2d7001268be30/692de80cf3716323755788ce?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"(Former) Head of Athlete Partnerships at Snapchat ","description":"<p>FEATURED MOMENTS:</p><ul><li>[00:06:49] - \"Execution over anything\" - Key philosophy on turning ideas into reality</li><li>[00:12:57] - Singapore email story - Creative networking approach that landed NFLPA job</li><li>[00:27:31] - Perfect sales record claim - Confidence from high-level sales training</li><li>[00:34:34] - Corporate politics reality check - Honest assessment of perception vs. performance</li></ul><p>RECOMMENDED SEGMENTS FOR TIME-LIMITED VIEWERS:</p><ol><li>[00:03:48] - Secret Sauce and Career Strategy - Core philosophy on staying ahead in marketing</li><li>[00:12:57] - Creative Networking Stories - Practical examples of relationship building</li><li>[00:24:52] - Career Detours and Skill Building - How diverse experiences create marketing expertise</li><li>[00:34:34] - Corporate Politics Reality - Essential insights for professional advancement</li></ol><p><br></p><p>INTERVIEW OVERVIEW</p><p>[00:00:00] - Introduction and Current Role Overview</p><ul><li>Raquel introduces her role as global head of athlete partnerships at Snap, discussing stadium naming rights deals and Snapchat's creator monetization through ad placement in stories</li></ul><p>[00:00:47] - Professional Background and Introduction</p><ul><li>Host introduces Raquel's extensive marketing background including roles at Snap, Uninterrupted, Nike, Baltimore Ravens, and her own company</li><li>Discussion of current marketing trends focusing on AI, VR, and AR technologies</li></ul><p>[00:03:48] - Secret Sauce and Career Strategy</p><ul><li>Raquel explains her \"secret sauce\" as knowledge acquisition and staying ahead of industry curves</li><li>Details her method of monitoring LinkedIn for job opportunities and industry intelligence</li><li>Notable moment: [00:06:49] - \"Execution over anything. A lot of people have great ideas, but don't know how to get them over the finish line\"</li></ul><p>[00:10:28] - Relationship Building and Professional Networking</p><ul><li>Strategies for building professional relationships as an introvert</li><li>Creative approaches to making connections, including the Singapore email story for NFLPA job</li></ul><p>[00:14:22] - Day-in-the-Life: Juventus Partnership Case Study</p><ul><li>Detailed breakdown of Juventus soccer team partnership with Snapchat</li><li>Explanation of AR jersey technology and content creation process</li></ul><p>[00:16:15] - Augmented Reality vs Virtual Reality Explained</p><ul><li>Technical explanation of AR vs VR technologies and Snapchat's philosophy</li></ul><p>[00:17:48] - Snapchat's Discover Feed and Creator Economy</p><ul><li>Explanation of media partnerships and creator monetization on Snapchat</li><li>Details about ad placement in creator stories and revenue sharing</li></ul><p>[00:22:15] - Most Coveted Marketing Skills</p><ul><li>Discussion of diverse skill sets over specialization in marketing roles</li><li>Emphasis on being a \"jack of all trades\" rather than master of one</li></ul><p>[00:24:52] - Career Detours and Skill Building</p><ul><li>How non-sports roles (Capitol Hill, sales) enhanced marketing capabilities</li><li>Lessons from selling stadium naming rights deals</li></ul><p>[00:29:37] - Creative Marketing Execution Examples</p><ul><li>Detailed examples of out-of-the-box marketing for stadium naming rights</li><li>Custom suitcases, virtual projections, and immersive experiences</li></ul><p>[00:30:59] - Entrepreneurial Journey: Alpha Zoom Creative</p><ul><li>Origin story of starting a marketing company through helping athlete friends</li><li>Transition from free work to paid opportunities</li></ul><p>[00:34:34] - Corporate Politics and Perception Management</p><ul><li>Candid discussion about the importance of perception in corporate environments</li><li>Struggle with self-promotion and visibility in professional settings</li><li>Notable moment: [00:34:34] - \"I hate corporate politics... but perception is reality\"</li></ul><p><br></p><p><br></p>","author_name":"Charles Stewart III"}