{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6352a21095f6ed00127cc3a3/6479b369717a640011461c5d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What digital availability really means in B2B","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6352a21095f6ed00127cc3a3/1666361317616-ca5658ddeace30d44188759fa5b2ddb9.jpeg?height=200","description":"<p>B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building?</p><p><br></p><p>We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right.</p><p><br></p><p>The episode is hosted by Andrea Glenn, CEO, Ledger Bennett and joined by Tracy Swartzendruber, VP Marketing, Power Generation and Oil &amp; Gas, GE Digital</p><p>Miguel Gernaey, Independent Marketing Consultant.</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"The Drum"}