After a two-month hiatus, I Will Not Lose returns with a powerful conversation that blends purpose, passion, and production. Host Tony Ortiz sits down with Cuba, the founder of Salud 24/7—a health-focused media network backed by Telemundo and WFMZ, designed to empower the Hispanic community with accessible medical information across TV, podcasts, and social platforms.
Cuba shares his journey from hip hop artist and music producer to media entrepreneur, and how the lack of accessible health information during the COVID-19 pandemic sparked his mission. Alongside his co-founder Dr. William Felix and a talented production team, Cuba is making health content that’s real, culturally relevant, and rooted in lived experience.
The two creatives reflect on the power of staying aligned with your purpose, navigating burnout, and using your gifts to create impact. Whether you're a dream chaser, creative, health advocate, or just curious about starting something meaningful—this episode is your call to action.
Topics Covered:
0:00 - Welcome Back! Season 6
0:24 - Salud 24/7: Health Network
1:06 - Health Info For Hispanics
2:05 - Why Focus on Latino Health?
3:22 - Meet Doctor William Felix
4:52 - Marketing & Distribution Strategy
5:20 - Health Info You Can Use 24/7
6:03 - Purpose: The Key to Success
6:56 - Valley Health Partners Support
7:57 - Success is a Journey 🚀
9:20 - Measuring Success: Loyal Viewers
10:10 - Theme Song Recognition = Success
11:17 - Diary of a CEO Inspiration?
12:02 - Ty Created a Media Monster
13:30 - Dominoes: The Next Big Sport?
14:28 - Preventative & Mental Health
15:14 - Adults Change When They Want To
16:17 - Intermittent Fasting Benefits
17:20 - Awareness, Not Passion for Health
18:69 - Find One Thing To Change
19:06 - How Do I Feel and Why?
20:10 - How Do People Make You Feel?
20:69 - Moving From Music to Media
21:44 - The Experience (DXP) Influence
23:03 - The End of the Music Era
23:77 - Respect Other People's Stuff
25:35 - Adapting to the New Landscape
25:77 - More Failures in the Last 5 Years
26:66 - Easier To Keep Going Than Quit
27:89 - I Can Inspire People
28:66 - I Will Not Lose Origins
30:39 - You're Special. Talk About Yourself!
31:11 - What To Tell My Younger Self
32:12 - My Skill: Get Right People Together
32:83 - Beth's Passion For This Program
33:17 - Sponsorship & Advertising Needed
33:77 - Find Salud 24/7 Online
34:41 - Support The Podcast!
🎧 Listen now and be reminded: I Will Not Lose.
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