{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6345a6c2f511a80012c15cc3/6a0796503fd6979bfc98b903?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Audio Advertising | S5 E9","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6345a6c2f511a80012c15cc3/1778881952496-23ff46b0-419c-4ed7-b8ad-09d50ac2a934.jpeg?height=200","description":"<p>In this season finale, Tom Woods a seasoned creative director with over 27 years in advertising shares his journey, creative process, and thoughts on the future of audio advertising, including AI and social media's impact.</p><p><br></p><p>Main Topics</p><p><br></p><p>00:00 Introduction to the Podcast and Guest</p><p>00:30 Tom's Journey into Advertising</p><p>04:25 The Role of a Creative Director</p><p>08:30 The Process of Idea to Broadcast</p><p>12:20 The Importance of Conversation in Creativity</p><p>16:11 Casting and Voice Selection</p><p>19:54 What Makes Great Creative?</p><p>22:01 The Future of Audio Advertising</p><p>23:20 The Evolution of Audio Advertising</p><p>26:51 Trends in Audio Advertising</p><p>29:35 The Impact of AI on Advertising</p><p>34:40 Measuring Success in Audio Ads</p><p>37:07 Breaking into the Audio Industry</p><p>40:13 Quickfire Questions and Insights</p><p><br></p><p>_____</p><p><br></p><p>WATCH THE EPISODE AND JOIN THE YOUTUBE COMMUNITY - UCsWcialOz_YFguhKM7GGmQg</p><p><br></p><p>QUESTIONS / COLLABORATIONS - AVOAAPOD@GMAIL.COM</p><p><br></p><p>JOIN MY VO ACTORS CASTING LIST - https://forms.gle/33nc6pUoKYbUdfiS6</p><p><br></p><p>Guest Info - Tom Woods - <a href=\"https://www.linkedin.com/in/tom-w-47b67825/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/tom-w-47b67825/</a></p><p>Additional Resources</p><p>Global Radio - <a href=\"https://www.global.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.global.com/</a></p><p>Bournemouth Media School - <a href=\"https://www.bournemouth.ac.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.bournemouth.ac.uk/</a></p><p>AI in Advertising - Industry Insights - <a href=\"https://www.adweek.com/technology/ai-in-advertising-2023/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.adweek.com/technology/ai-in-advertising-2023/</a></p><p>Sonic Logos Explained - <a href=\"https://www.soundonsound.com/techniques/sonic-logos\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.soundonsound.com/techniques/sonic-logos</a></p><p><br></p><p>You can find me at www.jotroy.com</p><p>My E-BOOK https://www.jotroy.com/ebook</p><p>Join the community https://www.instagram.com/voaudioadventurepodcast/</p><p><br></p><p>_____</p><p><br></p><p>All music used in the episode by Phoenix and the Flower Girl can be found here shorturl.at/gipSZ</p><p><br></p><p>Listen, rate, and subscribe!</p>","author_name":"Jo Troy"}