Following on the theme of highlight how undergraduate research experiences can build opportunities in a career; today’s guest is Abigal Miller. From an interest around research on topics related to sexual health, Abigal has built a consultancy which uses her understanding of research to help build a marketing consultancy which using data and research to help research back devices have greater impact.
Top 3 Takeaways
1) There are more career options in research
2) Research is everywhere
3) Is marketing the key to wider dissemination?
Bio: Abigail Miller is the Founder and director of Wellness Marketing Reports: a boutique marketing growth consultancy that uses data and industry research to drive growth and revenue for sexual wellness brands. She holds a background in Psychology, Interdisciplinary Research, and Human Sexual Behaviour from Emory University, where she conducted America's largest study on parental decision-making in infant male circumcision. Abigail has given a TEDx Talk on cognitive dissonance in Western cultures regarding sexual and romantic desire and conducted a 63-interview study on marketing growth strategies in the women's health and intimate wellness sectors. Through her research and business, she proudly advocates for overcoming stigma and educating the public regarding sexual wellness—with humour, data, and relatability.
Find Abigail online:
https://www.linkedin.com/in/abigail-miller-marketing/
https://wellnessmarketingreports.com/
Abigail’s Research:
Abigail is reading:
Hot smart Rich by Maggie Sellers Reum https://open.spotify.com/episode/58jmzFQp38hkOFgqf0303X?si=uf-nV21pR-GT7jUwHQA1Jw&nd=1&dlsi=76732f8bd4ca4ba7
Resources:
Sex and Psychology Podcast with Dr. Justin Lehmiller https://open.spotify.com/show/6DCIGjOUaenoKdY71N7NqI?si=ArxRJQ60TyG3D_ivaWXjpQ&nd=1&dlsi=74220e3c1bcc4d3e
White paper: The impact of digital suppression and censorship of women’s Health https://www.censhership.co.uk/white-paper
Robert Hull (another research consultancy career): https://youtu.be/BK8nrAtAIqc?si=izDmzNr112tMM_16
FirmTech https://myfirmtech.com/
Find Dr Rosalynn Austin
LinkedIn: https://www.linkedin.com/in/dr-rosalynn-austin-147b3980/
Instagram: https://www.instagram.com/rosalynnaustin/
Twitter: https://twitter.com/RosalynnAustin
Experience the adventures Dr Rosalynn Austin takes while travelling on @tea-riffictravels
The podcast content is the personal opinions and experiences of the researchers (Dr Rosalynn Austin and Amelia Sulch) and not that of any of their affiliated institutions.
Chapters
00:00:00 Titles
00:00:10 Episode Introduction
00:01:10 Introducing Abigail Miller
00:02:34 Researcher Revealed Rapid 11
00:10:45 Abigails journey into research
00:14:50 Interdisciplinary research department
00:17:20 Abigail’s undergraduate research – America’s largest study in this area
00:24:35 Bringing research skills into founding a marketing agency
00:48:23 Why everyone needs research skills
00:58:46 Top 3 take aways
01:07:38 In video links
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