Noga Edelstein is a corporate lawyer turned entrepreneur and investor, who has experienced every stage of the startup lifecycle from inception and launch, to funding and exit. She co-founded on-demand home services startup UrbanYou, which scaled rapidly Australia-wide to secure leadership of one of the largest technology-disrupted markets, consolidated the industry with three M&As, and successfully exited via trade sale.
Now an early stage investor, Noga is a Venture Partner at Black Nova VC and Entrepreneur-in-Residence at Tractor Ventures. Her insight into the startup journey and ability to work hands-on with early-stage founders has seen her mentor 100s of startups at Australia’s leading accelerators including Startmate and Founders Institute. She has served on the Board of SBE Australia which supports women-led business and boasts a proven track record of 85% of alumni going on to raise capital.
Before founding UrbanYou, Noga worked at top-tier law firms in Sydney and London, and was General Counsel at Yahoo! during its reign as internet pioneer. She has Board experience across a diverse range of corporate, startup and not-for-profit organisations.
Noga is an MC and keynote speaker, which might be a result of her teenage experience as a professional actor.
Links and Resources
Podcasts
Startup School by Seth Godin
Books
The Hard Thing about Hard Things
More on Scale Investors
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