{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/633ebf6dfc7f5a0012acdc97/6925d259b1fff443d5f0697c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Grape expectations: Chinese wine may be finer than you think","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/633ebf6dfc7f5a0012acdc97/1764086150792-9f08aa68-7538-4718-b731-a64de724cede.jpeg?height=200","description":"<p>In a country better known for Baijiu than Burgundy, the <a href=\"https://www.economist.com/interactive/culture/2025/10/02/wine-from-china-is-finer-than-western-snobs-imagine?utm_campaign=a.io&amp;utm_medium=audio.podcast.np&amp;utm_source=drumtower&amp;utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&amp;utm_term=sa.listeners\" rel=\"noopener noreferrer\" target=\"_blank\">rising popularity</a> of homegrown wine has come as a surprise to some. But production costs are high, while many overseas markets are saturated. Can Chinese wine reach its potential?</p><p><br></p><p>Hosts: Sarah Wu, <em>The Economist’s</em> China correspondent and Jeremy Page, our chief China correspondent.</p><p><br></p><p>You can also listen to previous episodes of “Drum Tower” on <a href=\"https://www.economist.com/podcasts/2025/05/27/chinas-appetite-for-luxury-goods-is-changing?utm_campaign=a.io&amp;utm_medium=audio.podcast.np&amp;utm_source=drumtower&amp;utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&amp;utm_term=sa.listeners\" rel=\"noopener noreferrer\" target=\"_blank\">China’s luxury industries</a> and the <a href=\"https://www.economist.com/podcasts/2025/08/26/last-call-why-is-china-sobering-up?utm_campaign=a.io&amp;utm_medium=audio.podcast.np&amp;utm_source=drumtower&amp;utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&amp;utm_term=sa.listeners\" rel=\"noopener noreferrer\" target=\"_blank\">decline of alcohol</a>.&nbsp;</p><p><br></p><p><em>Transcripts of our podcasts are available via </em><a href=\"http://economist.com/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><em>economist.com/podcasts</em></a><em>.</em></p><p><em>Listen to what matters most, from global politics and business to science and technology—</em><a href=\"https://subscribenow.economist.com/podcasts-plus\" rel=\"noopener noreferrer\" target=\"_blank\"><em>subscribe to Economist Podcasts+</em></a><em>.&nbsp;</em></p><p><em>For more information about how to access Economist Podcasts+, please visit our </em><a href=\"https://myaccount.economist.com/s/article/What-is-Economist-Podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><em>FAQs page</em></a><em> or watch </em><a href=\"https://www.youtube.com/watch?v=Gczo71bg1uY\" rel=\"noopener noreferrer\" target=\"_blank\"><em>our video</em></a><em> explaining how to link your account.</em></p><p><br></p>","author_name":"The Economist"}