Since the mid-2000s, when China first allowed tourist visas, its holiday-makers have become synonymous with coach trips, cameras and shopping sprees. But look around the capital cities of Europe today and something is different. Gone are the tour guides, strict schedules and matching hats. Instead Chinese travellers are striking out on their own. What kinds of experiences are they seeking and what does it reveal about China?
Joel Budd, The Economist’s social affairs editor joins Jiehao Chen, China researcher and Drum Tower producer, on a trip around the UK to find out where these “new” tourists are going and why.
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