{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/633d91ae022116001134737c/6a33f2d3c17f3028764759e7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Logline Problem: Why British TV Keeps Commissioning the Idea Instead of the Story","description":"<p>Somewhere in the British TV development process, the logline became the product. Not the story. Not the characters. The pitch. The elevator concept that sounds clean in a commissioning meeting and then struggles to hold together past episode two. This episode makes the case that British TV has built a development culture that selects for ideas that are easy to explain — and what that's costing us in the actual television being made.</p>","author_name":"Required Watching"}