{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/633afd780c78ba0012e4eed5/633eff29e536f400124352dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creators and TikTok | Khartoon Weiss x Adrienne Lahens","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/633afd780c78ba0012e4eed5/show-cover.png?height=200","description":"<p>TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️</p><p><br></p><p>And behind it all is GenZ, who's driving this change at record speed!</p><p><br></p><p>What's a marketer to do?</p><p><br></p><p>On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @<a href=\"https://www.linkedin.com/in/khartoon-weiss-b127741/\" rel=\"noopener noreferrer\" target=\"_blank\">Khartoon Weiss</a> and Global Head of Operations, TikTok Creator Marketing Solutions @<a href=\"https://www.linkedin.com/in/adriennelahens/\" rel=\"noopener noreferrer\" target=\"_blank\">Adrienne Lahens</a>.</p><p><br></p><p>Tune in for the tea on how to unlearn what we thought we knew about marketing and how brands can work with creators to reach the unreachable GenZ audience.</p><p><br></p><p>Caution: this tea is hot!</p><p><br></p><p>Everything Is Better With Creators is produced by Whalar.</p><p><br></p><p>Whalar. We Power the Creator Economy.</p><p><br></p><p>Learn more at http://whalar.com</p><p><br></p><p>#creators #creatoreconomy #tiktok #whalar #genz</p>","author_name":"Whalar"}