Welcome to The Waffle Shop!
Joining me for a waffle is the incredible Dominic McGregor, former co-founder of Social Chain and author of I’m Never Drinking Again , for a raw and unfiltered conversation about addiction, resilience, and rebuilding a life with purpose.
Dom opens up about the reality behind early success, sharing how launching a business at just 19 came with pressures he wasn’t prepared for. What looked like a dream on the outside quickly became overwhelming, as alcohol crept in as both a coping mechanism and an amplifier for deeper struggles. From navigating trauma, including experiencing a terrorist attack, to hitting a personal breaking point that led to suicidal thoughts, Dom doesn’t hold anything back in this honest reflection of his darkest moments.
At the heart of the conversation is the turning point, the decision to stop drinking and take back control. Dom shares what sobriety really looked like for him, not just quitting alcohol but completely rebuilding his mindset, routines, and sense of identity. He introduces the idea of resilience as something you train, like a muscle, and breaks down how small, consistent actions can reshape your mental strength over time.
The episode also dives into practical tools that have supported his journey, from gratitude and perspective shifts to the role of music, structure, and daily habits in maintaining balance. A recurring theme throughout is the importance of community, having people around you who understand, support, and challenge you in the right ways.
This is an episode about confronting reality, finding strength in vulnerability, and proving that no matter how far things slip, it’s possible to rebuild something stronger.
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