{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/632d6d243c6a220013fa471b/64ca8b8bfa1a8700114e06a1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Content Analytics vs Regular Analytics","description":"<p>Curious about using specialised content analytics over generic alternatives? How can Content Analytics influence your strategy? Join us as Neil Powell, a solutions engineer at Parsely, highlights the nuances of content versus web analytics and underscores the immense value a dedicated content analytics tool can bring to an editorial team.</p><p><br></p><p><strong>About Neil</strong></p><p>Neil Powell is a seasoned solutions engineer at <a href=\"http://parse.ly\" rel=\"noopener noreferrer\" target=\"_blank\">Parse.ly</a> and <a href=\"https://automattic.com\" rel=\"noopener noreferrer\" target=\"_blank\">Automattic</a>, a web-based content analytics platform. With a background in publishing, Neil later moved into a product management role, which led him to his current focus on content analytics. He has unique expertise in understanding the nuances of content and web analytics and advocates for the importance of data in shaping content strategies.</p><p><br></p><p>If you have any questions or want to reach out to Neil directly you can find him at</p><ul><li><a href=\"https://parse.ly\" rel=\"noopener noreferrer\" target=\"_blank\">Parse.ly</a></li><li><a href=\"https://www.linkedin.com/company/parsely-inc-/\" rel=\"noopener noreferrer\" target=\"_blank\">Parse.ly on Linkedin</a></li><li><a href=\"https://twitter.com/parsely\" rel=\"noopener noreferrer\" target=\"_blank\">@Parsely on Twitter</a></li></ul><p><br></p><p>You can find show notes, transcript and more on this episodes page at <a href=\"https://poweredbycoffee.co.uk/podcasts/scale/19-publish-content-analytics-neil-powell-parsely/\" rel=\"noopener noreferrer\" target=\"_blank\">https://poweredbycoffee.co.uk/podcasts/scale/19-publish-content-analytics-neil-powell-parsely/</a></p><p><br></p><h2>Subscribe, Follow, or say Hello!</h2><p><br></p><p>To keep up to date with the podcast, you can follow us on <a href=\"https://open.spotify.com/show/1Uc4H7LEqlu17rR9NdVLc8\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, <a href=\"https://shows.acast.com/the-meta-media-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">Acast</a>, or wherever you get your podcasts. You can also find us,<a href=\"https://poweredbycoffee.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\"> Powered by Coffee</a>, the team behind <a href=\"https://poweredbycoffee.co.uk/podcasts/scale/\" rel=\"noopener noreferrer\" target=\"_blank\">Scale: The Modern Media Podcast</a> on LinkedIn, Twitter, and YouTube.</p><p><br></p><p>If you'd like to talk code or site solutions with Stewart directly, he can be found on <a href=\"https://www.linkedin.com/in/stewart-ritchie-566a811b/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>, <a href=\"https://twitter.com/stewartritchie\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>, <a href=\"https://https//ritchie.social/@stewart\" rel=\"noopener noreferrer\" target=\"_blank\">Mastodon</a> or you can email the Powered by Coffee team: <a href=\"mailto:coffee@poweredbycoffee.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">coffee@poweredbycoffee.co.uk</a></p>","author_name":"Stewart Ritchie"}