Biking and trails can have a huge impact on a destination’s economy and community life. Why, then, is it so difficult to fund trail maintenance, and what can your destination do about it? Aotearoa New Zealand economist Benje Patterson joins two Canadian DMO leaders to talk about common challenges in finding sustainable funding for trail networks. They discuss what’s working in Queenstown and how to show residents, travellers, businesses, and government the true value of trails, with practical examples.