{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/632ca1f36c644b0012a1f9ca/69308425d6bc23eda264cc08?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Winter wins: Turning a tough tourism season into a peak period for Ballarat","description":"<p>How can a tourism destination turn its toughest season into a peak period? Tourism Midwest Victoria has found an answer. Among other factors, winter events and programming have helped this Australian destination draw travellers during a historically slower time of year. Learn how winter here has come to life as we sit down with Joel Chadwick, Coordinator for Sustainable Development.</p>","author_name":"Destination Think"}