{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/632ca1f36c644b0012a1f9ca/6914d2a1c1ed8717c55b0b72?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why regenerative tourism is a way of life, not a label in rural BC","description":"<p>What's in a word? CEO Amy Thacker says that, in her region, the most effective regenerative operators don't see themselves as \"sustainable\" – they're simply living their connected way of life, which naturally creates positive environmental and community impacts. Learn about this region's layered, values-driven approach to sustainability and why more of tourism's positive contributions need to be acknowledged.</p>","author_name":"Destination Think"}