Welcome to the Farms Advice Podcast with your host Jack Cresswell. In this episode, we explore the power of social media advocacy, the importance of education in farming, and the evolving landscape of agriculture in the US and Australia. Listen to how influential farmers and advocates are shaping perceptions, policy, and the future of farming globally.
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Key Topics:
Timestamps:
00:00 - Michelle’s background from fashion industry mogul to farm advocate
00:37 - The influence of social media in farm marketing and advocacy
01:07 - Advice for farmers: Never underestimate your voice
01:44 - Building awareness about farming practices through media
02:23 - Connecting with farm followers via social platforms
03:08 - Michelle’s international advocacy journey and journey from city to farm
03:44 - Australian farmers' feedback mechanisms and consumer insights
04:01 - Walking a day in farmers' shoes to bridge understanding
04:38 - Challenges of policy and chemical use in farming
05:44 - Organic vs conventional farming misconceptions
06:09 - Educating consumers on the realities of agriculture
07:03 - The importance of early education in agriculture
07:26 - The role of social media influencers and celebrities in farm education
08:55 - The disparity in advocacy budgets between mainstream industry and activist groups
09:16 - The significance of engaging youth programs like FFA
10:23 - Harnessing entertainment media, like Yellowstone, for farm education
11:54 - Reflecting on lessons learned over a decade in agriculture advocacy
12:26 - Impact of social media campaigns like Burger King ad reversal
13:52 - The influence of influential farmers and social media in policy change
14:49 - The importance of building relationships and trust for advocacy
15:45 - Addressing misconceptions around farm size and profitability
16:07 - Internal growth and scale strategies for family farms
17:47 - Embracing confidence and promoting farm success stories
20:42 - The future of American farming and advocacy goals
23:04 - Labels, misinformation, and the importance of science-based food choices
26:16 - How to measure success in advocacy efforts
30:16 - Lessons from COVID-19 on supply chains and consumer behavior
33:42 - The global perspective: learning from farmers across continents
36:07 - Making farming attractive and rebranding it as a modern, cool industry
38:15 - Breaking down industry stereotypes and embracing authenticity
39:11 - The importance of storytelling, transparency, and social media presence
40:03 - Closing remarks on advocating for the next generation of farmers
Resources & Links:
Keep on farming! Leave us feedback at hello@farmsadvice.com
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