{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63225c5835ce9e0012281cda/6386954a99ad860011186d6a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 19: Why Your Brand Matters For Google Ads Success","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63225c5835ce9e0012281cda/1663365411695-96c447f8deae61bede59613d4e46b828.jpeg?height=200","description":"<p>You may think the when it comes to Google Ads, it's all about the keywords so your brand doesn't matter. However, that's not the case! Your brand value can have a significant impact on the success of your Google Ads campaigns. Brand value impacts everything from your click-through-rate to your conversion rate. Leveraging your brand value on Google Ads is part of the recipe for success.</p>","author_name":"Blue Meta"}