{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63225c5835ce9e0012281cda/6364521f20b76a0011c73dde?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 5: How to be Profitable in the Face of Rising Costs","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63225c5835ce9e0012281cda/1663365411695-96c447f8deae61bede59613d4e46b828.jpeg?height=200","description":"<p>With the current trend of customer acquisition costs increasing, it is important to have a good understanding your LTV to CAC ratio in order make strategic decisions about marketing and sales efforts. It may seem simple, but if customer acquisition costs double and lifetime value doubles, there's no net change in profit. Therefore, customer lifetime value may be the key for your business to increase profitability.</p>","author_name":"Blue Meta"}