{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/631a9246127e010016f88687/6393a80406622300100ca7e2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Story Brand by Donald Miller","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1662685744522-3e92b92240dd82e663c41cbb9f662673.jpeg?height=200","description":"<p>Listen in on this podcast as we explore take aways from our latest book <strong><em>Building a Story Brand</em></strong> by Donald Miller.</p><p><br></p><p><a href=\"https://buildingastorybrand.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://buildingastorybrand.com/</a></p><p><br></p><p>Website needs to be clear and straight to the point. The more we don’t say the less we lose so clarify your message! People pay attention to what’s most important to us and how we benefit from it so explaining anything other than what you can do to help them is fruitless. Stop feeding them BS.</p>","author_name":"William Threats & Eric Alves"}