What can tutoring business owners learn from Heinz, Gillette and Levi’s?
Quite a lot, actually.
In this episode, I’m talking about branding, marketing and what happens when big businesses are told they can’t show up in the way they expected. During the World Cup, several well-known brands were restricted from displaying their names because they were not official tournament sponsors. But instead of disappearing quietly, they got creative.
Levi’s changed its social media branding to match its covered-up stadium sign. Gillette leaned into the shaving foam idea. Heinz used the familiarity of its bottle shape and branding to make the point that people already knew who they were.
And there’s a lesson here for all of us.
Running a tutoring business is not always straightforward. Sometimes things feel unfair. Sometimes the rules change. Sometimes you don’t have the budget, platform or opportunity that someone else has.
But that does not mean you have no options.
This episode is a reminder that creativity often comes from constraint. The businesses that stand out are not always the ones with the biggest budget. Sometimes they are the ones willing to think differently, respond quickly and make the most of the cards they have been dealt.
If your tutoring business is going through an ebb and flow moment, this one is for you.
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