In this Make It Happen Monday episode, Richard answers Jessica Sapida’s question about how tutors can create media content without sounding stuffy, and how building a following can impact their business.
This episode explores the difference between being professional and being overly polished, why authenticity matters, and how tutors can show up online in a way that feels natural, useful and trustworthy. Richard also looks at why content does not have to mean dancing reels, viral trends or becoming a performer; sometimes, the most effective content simply comes from answering the real questions parents and clients are already asking.
You’ll hear practical ideas for creating content from frequently asked questions, building familiarity over time, understanding your audience, and using content to create warmer enquiries, better-fit clients and a calmer business.
If you have ever worried that your content sounds too formal, too generic or too far away from the real you, this episode will help you rethink what good content can look like.
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