In this Make It Happen Monday episode, Richard answers Emma Salter’s question:
“What is the best way of increasing my prices?”
At first, this sounds like a simple pricing question. Just tell families the price is going up, right?
But for many tutors, the difficult part is not changing the number. It is the emotional reaction that comes with it. Will parents leave? Will they question the increase? Will it feel greedy? Are you really worth the new price?
Richard explores why tutors often undercharge, how to understand the value of the whole tuition experience, and why your prices need to support a sustainable business — not just please the client.
You’ll hear practical advice on increasing prices for new clients, handling existing families, giving notice without over-explaining, and communicating the change with confidence.
Because increasing your prices does not mean you care less.
It means you are building a business that allows you to keep doing good work properly.
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