\"Brand Sustainability\" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?
Katie Klencheski from SMAKK Studios discusses what brand sustainability is and how brands can make a meaningful impact that resonates with their customers.
Listen in to learn:
[2:50] How is sustainability defined?
[5:21] What is cause-washing and how can companies avoid it?
[7:55] What do different generations expect when it comes to sustainability?
[10:14] Can small changes really have an impact?
[13:03] Why is it so hard for companies to change and is it really worth the effort?
[15:05] Is absolute sustainability possible?
[18:43] Are consumers focused on the right things when considering sustainable brands?
[22:16] What practices are emerging among companies?
[25:43] How can companies stand out when sustainability is expected and not a differentiator?
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