{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6316b42730a52e00124d8984/63bc1506ff3d070011693edb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Let's Talk About Brand Positioning with Todd Irwin","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6316b42730a52e00124d8984/1664195819064-7d56344a16fc8ede2f66755461c87969.jpeg?height=200","description":"<p>If you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements?</p><p><br></p><p>Todd Irwin of Fazer (not \"Frasier,\" as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms \"de-positioning.\" We dive into what all of that means, why it's important, and how to work on it for your own brand.</p><p><br></p><p>Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the&nbsp;<a href=\"https://www.twitter.com/cgritmon\" rel=\"noopener noreferrer\" target=\"_blank\">#ChatAboutBrand</a>&nbsp;Twitter chat.</p><p><br></p><p>Subscribe to the&nbsp;<a href=\"http://eepurl.com/gsvnAr\" rel=\"noopener noreferrer\" target=\"_blank\">Let's Talk About Brand Newsletter</a>&nbsp;that goes out every Monday to ensure you don't miss&nbsp;a beat!</p><p><br></p><p>Listen to Let's Talk About Brand on your favorite podcast platform!</p><p><br></p><p>You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.</p><p><br></p><p>Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.</p><p><br></p><p>And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.</p>","author_name":"Christine Gritmon"}