{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6316b42730a52e00124d8984/63723bd03723000011123a48?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Let's Talk About Rebranding with Marisa Messick","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6316b42730a52e00124d8984/1664195819064-7d56344a16fc8ede2f66755461c87969.jpeg?height=200","description":"<p>People aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation?&nbsp;</p><p><br></p><p>Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change.</p><p><br></p><p>***</p><p><br></p><p>Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the&nbsp;#ChatAboutBrand&nbsp;Twitter chat</p><p><br></p><p>Subscribe to the&nbsp;Let's Talk About Brand Newsletter&nbsp;that goes out every Monday to ensure you don't miss&nbsp;a beat!</p><p><br></p><p>Listen to Let's Talk About Brand on your favorite podcast platform!</p><p><br></p><p>You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.</p><p><br></p><p>Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.</p><p><br></p><p>And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.</p>","author_name":"Christine Gritmon"}