{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6311fe9bae5d13001250521f/69ce18e3057b5949959db955?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Great MedTech Fails, and What It Really Takes to Build a Company That Works  with Ben Wright, co-foudner of Mimetic Foundry","description":"<p>Why do some of the most brilliant medical technologies never reach patients, even when the science works?</p><p><br></p><p>🔍 <strong>What You’ll Learn:</strong></p><p>If you’ve ever thought “build a great technology and the rest will follow,” this episode will challenge that fast. Because in healthcare, the system decides what survives, not just the science.</p><p>This conversation breaks down what actually makes or kills a MedTech company, and what you need to understand if you want to move from technical expertise to real-world impact.</p><ul><li>Why clinical workflow, incentives, and reimbursement matter more than your innovation</li><li>The “value triangle” every MedTech product must satisfy to survive</li><li>How to stop trying to be everything in a startup, and build the right team early</li></ul><p>This is where a STEM career shifts from “doing the work” to understanding how the system works, and how to influence it.</p><p><br></p><p><br></p><p>If you want to think like a strategist, not just a scientist, play this episode and start seeing where great ideas actually fail.</p><p><br></p><p>🧠 <strong>About the Guest:</strong></p><p>Ben Wright is a MedTech investor, advisor, and co-founder of Mimetic MedTech Foundry.</p><p>He started in biological sciences and hand transplant research, then moved into the business side after seeing firsthand that great technology alone doesn’t guarantee success.</p><p>Today, he works at the intersection of science, clinical practice, and business, helping turn early-stage ideas into viable companies by building the right structure around them.</p><p><br></p><p>📌 <strong>Episode Highlights:</strong></p><p>00:00 Why great medical technologies fail despite strong science</p><p>03:00 From researcher to startup builder, the first reality check</p><p>06:30 Why accelerators don’t prepare founders for real MedTech timelines</p><p>10:00 Should scientific founders be CEOs?</p><p>14:00 The “value triangle”: clinical outcome, convenience, cost</p><p>18:00 The oral chemotherapy example, when incentives block better care</p><p>21:00 Why human behavior and workflow kill adoption</p><p>24:00 When better tech loses to incumbent business models</p><p>28:00 True disruption, and why it’s harder than you think</p><p>33:00 Why Australia struggles to fund MedTech innovation</p><p>38:00 What a venture studio actually does differently</p><p>46:00 A real MedTech failure story, and what it teaches about risk</p><p><br></p><p>🔗 <strong>Resources Mentioned:</strong></p><ul><li>🎧 Quick Fire Chat with Ben Wright</li><li><a href=\"https://shows.acast.com/multiple-hats/episodes/69ad4b747036d73902764808\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/multiple-hats/episodes/69ad4b747036d73902764808</a></li><li>Mimetic MedTech Foundry</li><li><br></li></ul><p>🤔 <strong>Reflection Time:</strong></p><ol><li>Where are you focusing only on the “technology” in your work, and ignoring the system it needs to fit into?</li><li>If you stepped back, what part of your work is actually about influence, not execution?</li><li>What would change if you stopped trying to do everything yourself and built around your strengths instead?</li></ol><p><br></p><p>This episode is a reality check.</p><p>Not to discourage you, but to show you where the real leverage is.</p>","author_name":"Angelique Greco | Biotech & Health-Tech Expert | STEM Thought Leadership Coach"}