We all know the planet is in trouble. So why does so much of what we hear about it make us want to look away? Fear, guilt, doom, jargon: the way we talk about sustainability might be doing as much harm as good.
Sarah Bassett has spent years doing the opposite. As a sustainability communicator and content creator, she has built an audience by making the planet feel like something you can actually do something about, in a way that is warm, human and refreshingly free of shame.
In this episode, inspired by a talk called "The Words That Make People Care About the Planet", Lottie sits down with Sarah to talk about the craft of climate communication: the language that makes people lean in versus switch off, why guilt is such a poor motivator, and how any of us can bring the people around us along without the eye-rolls. It is a conversation about words, but really it is about how we get more people to care, and to act.
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