Most Australians care about plastic pollution. But caring and acting are two very different things and the gap between them is exactly where the real problem lives.
In this episode, Lottie sits down with Sophia from the Ministry of the Future to talk about why awareness alone isn't enough, and what it actually takes to make plastic action feel normal, relevant, and achievable for everyday people. Through their Plastics: Unsealed campaign, Sophia and her team are taking a refreshingly different approach: instead of leading with guilt or doom, they're connecting plastic pollution to the things Australians already care about — their health, their household budgets, and the daily choices that quietly add up.
They get into the hidden costs of plastic that most of us never see, why 85% of Australians being concerned about plastic hasn't yet translated into real behaviour change, and what it looks like when the narrative around plastics actually shifts from something overwhelming to something you can genuinely do something about.
This one is for every listener who cares but sometimes wonders if any of it matters. Spoiler: it does.