Are you pushing off your email marketing? Maybe you think you only need to email your list a few times a year, when you’re offering mini-sessions. In today’s episode, I’m sharing what photographers get wrong when it comes to email marketing.
The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.
This episode is brought to you by Root To Rise, a high-touch mastermind for established female photographers ready to lead their business, not just run it. Over the six-month experience, you’ll gain clarity on your vision and offers, build sustainable systems, and get to know the most supportive community of women. The program also includes lessons with incredible industry experts, weekly calls, and ongoing accountability. Sign up today to join the waitlist.
Review the Show Notes:
The numbers prove the value of email marketing (3:11)
The shift in your strategy (4:56)
Emailing only when you’re selling (6:19)
Selling to the same list over and over (9:17)
“I don’t have anything to say outside of my business” (10:16)
Email does not have to be salesy or formal (13:32)
Email is a relationship tool (15:32)
Mentioned In This Episode:
Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist
Episode 193: Why Your Mini Sessions Aren’t Selling Out Anymore (It’s Not Your Pricing Or Your Photos): sabrinagebhardt.com/podcast/193-why-your-mini-sessions-arent-selling-out-anymore-its-not-your-pricing-or-your-photos
Connect with Sabrina:
Website: sabrinagebhardt.com
Instagram: instagram.com/xo.sabrinagebhardt
TikTok: tiktok.com/@xo.sabrinagebhardt