{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63076aea8dedfe00120f70a0/6347e5e3ec76310011331421?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Loyalty Gen - Gamification in der Kundenbindung","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1661429675503-52de97137d472604e3ef26df2b5b3810.jpeg?height=200","description":"<p>\"Das Potenzial von Gamification als Marketing-Instrument zur Neukundengewinnung und Kundenbindung – eine qualitative Analyse\"</p><p><br></p><p>Jochen Mägerlein im Austausch für seine wissenschaftliche Arbeit zum Thema Gamification zur Neukundengewinnung.</p>","author_name":"Roman Rackwitz"}