What makes an artwork worth $2,000 today, but potentially $20,000 or even $150,000 in the future?
Unlike stocks, art doesn't come with financial statements or easily accessible market prices. So who actually decides what a painting is worth, and can buying art really be a profitable investment?
In this episode of Chills with TFC, we speak with Alan Koh, Fair Director of Affordable Art Fair Singapore, and Kenneth Tan, Gallery Owner of Wasuka Art, to uncover the business behind art collecting and investing.
From an artist's reputation and gallery representation to collector demand, scarcity and auction results, we explore what drives art prices up and how galleries build an artist's market over time.
But there's a catch. Even when an artwork increases in value, finding someone willing to buy it isn't always easy.
We also discuss why galleries charge 40–50% commission, how beginners can start collecting art, and why buying something you genuinely love might matter more than chasing returns.
Produced in partnership with Affordable Art Fair Singapore, happening 26–29 November 2026 at the F1 Pit Building.
Would you buy art hoping its value increases, or simply because you love having it in your home?
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The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.
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