A customer watched her live stream for SIX months before buying anything. The reason? "You're not someone that fly by night."
Dawn sits down with two homegrown Singapore care brand founders - to break down how small local players actually win in a market dominated by Korean giants and Western imports.
It's not bigger ad budgets. It's not paid magazine awards (those are scams - they tell you why). It's the founder showing up, every day, on TikTok Shop, on Telegram, at Artbox booths, until the trust compounds into customers who buy 38 times instead of once.
If you're building a brand in a saturated category, skincare, F&B, fashion, anything, the playbook is in here.
#TFCBusinessShow #SingaporeBusiness #FounderLed #Ecommerce #SmallBusinessSG #Skincare
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The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.
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