Jeremy Ko’s first gym died after about a year.
No triumphant founder montage. He was fresh out of NS, knew fitness, but did not yet know how to run the business. That failure gave him the thing he could not buy from a franchise deck: context.
More than a decade later, he says his group has 25+ gyms, alongside fitness equipment, sports supply and climbing businesses.
The part worth stealing is not “work harder”. Jeremy’s model got stricter. He starts with demand and catchment, works backwards into rent and costs, and asks whether the concept can scale without the founder becoming the permanent receptionist, troubleshooter and cleaner.
His sharpest line for anyone romanticising entrepreneurship: if you only create one outlet that needs you every day, you may have bought yourself a job.
For TFC’s working-professional crowd, that is the real tension. Leaving a salary can create freedom… or swap one boss for rent, payroll and leaking roofs.
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The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.
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