Most Singaporeans don't realise our neighbour up north has been quietly building a franchise empire for over three decades, and 2026 might be the biggest edition yet.
We sit down with Kairul Azman Mohd Yusoh, Secretary General of the Malaysia Franchise Association, at the Marrybrown Sentosa flagship to unpack why FIM (Franchising International Malaysia) 2026, happening 21–23 May at KLCC, is officially the longest-running franchise event in the region.
We're talking 150+ companies, 250+ exhibitors, and a 70/30 local-international mix.
From homegrown icons like Marrybrown (45 years strong), Manhattan Fish Market, US Pizza, Global Art and Smart Readers, to the National Franchise Policy 2030 with its five strategic pillars, this is a masterclass in how a country systematically scales SMEs into global brands.
If you've ever wondered whether franchising is a smart, lower-risk way to start a business, this conversation is your starter pack. Watch now.
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The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.
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