Nine years after their first joint engagement, Harry and Meghan returned to Nottingham, and a fan stood in the crowd holding a photo from the original. In this episode of Where Pop Culture Meets PR, Jacki examines the Sussexes' return to the UK and their very visible run of walkabouts, wardrobe moments and press coverage. Is it a charity visit or a pitch? And are they winning visibility while losing something far more valuable?
Jacki opens up the royal playbook the couple is borrowing, from the walkabout format to the high-low wardrobe to anonymous friends briefing the Sunday papers. She looks at the Netflix and Guy Ritchie row, the palace tit-for-tat and what YouGov polling says about who actually likes them. Then comes the practical part: how the Sussexes could reach younger audiences, let others tell the story and think in years rather than news cycles. Is reach cheap and trust slow? And what happens when a campaign ends but the reputation remains?
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