Sarah Ferguson has long drifted from mainstream media headlines since her, and her husband Prince Andrew’s, controversial associations with Jeffrey Epstein and Diddy were uncovered.
In this episode, we’re examining this PR tactic of “going dark” and asking whether a disappearing act can starve a reputationally damaging story or risk entrenching public opinions. Using Fergie’s withdrawal from public life, Justin Baldoni’s calculated silence and Hugh Grant’s infamously direct public apology as case studies, we explore whether staying quiet can protect, or enhance, a reputation and when confronting controversy head-on is the smarter move.
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