{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62fcb29ffb3649001359e942/698b4345337b2a3b2e038865?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Latest...Taylor's Crisis WORSENS","description":"<p>In this episode of The Latest…, we investigate the impact of the hidden messaging behind Taylor Swift’s latest music video for her song - Opalite.</p><p>Swift's strategy remains consistent in the wake of her close involvement in the Baldoni vs. Lively court case. With a music video featuring high-profile British and Irish personalities who are a far cry from her usual audience zeitgeist, this episode investigates how her choice of product and comms are working together to keep Swift afloat.</p><p><br></p><p>In this episode:</p><p>- Why Taylor’s music video has people talking</p><p>- Why Taylor is such a fan of the Graham Norton Show, and how the idea for the video came to her instinctively</p><p>- The strategic timing of the video release</p><p>- The importance of public perception, with reference to #JusticeForJustin</p><p>- Your comments read on the pod</p><p><br></p><p>For more expert PR insight, subscribe and join us every week on The Rest Is PR.</p><p><br></p><p>00:00 Taylor Swift's New Music Video and Its Impact</p><p>04:23 The Graham Norton Show Phenomenon</p><p>08:48 Strategic Communication in Crisis</p><p>12:41 Listener Reactions and Comments</p><p>18:51 Transitioning Taylor: From Girl to Woman</p><p>26:09 Justice for Justin: Public Opinion and Its Power</p><p>------------------------------------------------------------------------------------------------------------------------ </p><p>✅ Subscribe: @TheRestIsPR </p><p>------------------------------------------------------------------------------------------------------------------------ </p><p>🎙️ Listen: https://shows.acast.com/the-rest-is-pr </p><p>------------------------------------------------------------------------------------------------------------------------ </p><p>📱 Follow Us: </p><p>Instagram: / @therestispr </p><p>TikTok: / @therestispr </p><p>LinkedIn: / www.linkedin.com/company/the-rest-is-pr/ </p><p>Reddit: / u/TheRestIsPR </p><p>Substack: / https://substack.com/@therestispr </p><p> ------------------------------------------------------------------------------------------------------------------------</p><p>#TaylorSwift #Swifty #BlakeLively #Baldoni #JusticeForJustin #Opalite #GrahamNorton #Reputation #CrisisManagement</p>","author_name":"Jacki Vause & Lyle Fulton"}