Gwyneth Paltrow, the Kisscam Scandal, and a PR Plot Twist No One Saw Coming… 🎤✨
This week on The Rest Is PR, Jacki and Lyle dive into one of the most surprising crisis comebacks of the year — and it stars none other than Gwyneth Paltrow.
Following the Coldplay Kisscam viral scandal that led to CEO Andy Byron’s resignation, tech company Astronomer has pulled off a jaw-dropping pivot: they hired Gwyneth Paltrow as a temporary crisis PR manager to front their brand recovery.
🧠 Is this bold, bizarre move a stroke of PR genius? Or a risk that could’ve gone very wrong?
In this episode, we unpack:
💬 Jacki and Lyle also reflect on the real cost of viral campaigns: someone’s reputation, career — and the human impact at the centre of every scandal.
If you love PR breakdowns, celeb drama, and deep dives into how brands spin their stories, this one’s for you.
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The Rest Is PR – Where Pop Culture Meets PR.
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