{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62f68705251c3300133448da/6a04bea606eee5b01c98119d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Values-Led Creative Agency with Alex King, MD of Nice & Serious","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62f68705251c3300133448da/1778694693361-d2bcdca1-ca29-4ab3-bff3-116276af18ab.jpeg?height=200","description":"<p>In this episode, Alex King, Managing Director at Nice and Serious, shares what it takes to grow a creative agency without losing sight of purpose. From the agency’s unique “Moral Compass” process for choosing clients to the realities of leading through a challenging market, the conversation explores how values, culture, and commercial growth can coexist.</p><p><br></p><p>We also dive into Alex’s career journey from client services to managing director, the evolving role of account management in modern agencies, building a collaborative agency culture, and the realities of leadership, motherhood, and flexible working.</p><p><br></p><p>Plus, we discuss:</p><p><br></p><ul><li>How Nice and Serious approaches B Corp certification</li><li>Why agency culture needs to evolve</li><li>The importance of empowering teams beyond traditional roles</li><li>Creating space for creativity, purpose, and sustainable growth</li></ul><p><br></p><p>Want more support? Join Women in Agencies at <a href=\"http://womeninagencies.com/\" rel=\"noopener noreferrer\" target=\"_blank\">womeninagencies.com</a></p>","author_name":"Women in Agencies"}