{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62f68705251c3300133448da/6898c7da7f93fda8b2e1eb9f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Margaret Ward on Specialising in Email Marketing and Agency Growth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62f68705251c3300133448da/1754842927982-2fbab37f-eba9-478d-a9d7-eb296e3342fd.jpeg?height=200","description":"<p>What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of&nbsp;Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.&nbsp;</p><p>&nbsp;</p><p>Key topics discussed include:</p><p>- The decision and transition process of narrowing services to just email</p><p>- How specialisation has improved client referrals and outreach</p><p>- Practical insights into pricing, packaging, and one-off service models</p><p>- Common mistakes businesses make in email marketing</p><p>- The benefits of agency collaboration</p><p>&nbsp;</p><p>If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.&nbsp;</p><p>&nbsp;</p><p>Want more support? Join Women in Agencies&nbsp;– womeninagencies.co.uk</p><p><br></p><p>https://www.claddaghcreative.com</p>","author_name":"Women in Agencies"}