{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62f68705251c3300133448da/686a8838eb5273b792003b1d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Kim Somerville on Benchmarking Growth and Data For Growth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62f68705251c3300133448da/1751810035844-95523945-b42b-4c61-8167-bf208e9097e2.jpeg?height=200","description":"<p>Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode.</p><p><br></p><p>How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business.</p><p>&nbsp;</p><p>Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions.&nbsp;</p><p>&nbsp;</p><p>Highlights include:</p><p>- The current state of the UK's agency landscape with over 25,000 agencies mapped</p><p>- Why 27% of UK agencies founded by women is worth celebrating—but why we need more</p><p>- What defines micro and small agencies and their £1.3B contribution to the economy</p><p>- The “sweet spot” in agency size for growth and agility</p><p>- Why data is critical for setting your own benchmarks, not just chasing revenue goals</p><p>&nbsp;</p><p>Want more support? Join Women in Agencies&nbsp;– womeninagencies.co.uk</p>","author_name":"Women in Agencies"}