{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62f68705251c3300133448da/66e16aa37fb05edbd0c0ee2f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"PPC Strategy and Reporting Tips with Sadie from Creative Pod","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62f68705251c3300133448da/1726048701930-a33bb190-c02a-4dcd-b60e-9b8916a496b4.jpeg?height=200","description":"<p>What does it really take to run effective PPC campaigns in today’s fast-changing landscape? In this episode of the Women in Agencies podcast, we sit down with Sadie, Marketing Manager at Creative Pod, to explore the ins and outs of pay-per-click strategy and reporting from an agency perspective.</p><p><br></p><p>Sadie shares her journey into agency life, her love of PPC, and the importance of patience, budget, and clear client communication. We also get into:</p><p>- Practical onboarding and strategy-setting for new PPC clients</p><p>- How Creative Pod approaches reporting and client transparency</p><p>- Pros and cons of automating vs manually managing PPC dashboards</p><p>- Navigating Google’s ongoing changes and the impact of AI</p><p>- Why PPC can be a game-changer for performance-led campaigns</p><p><br></p><p>Want more support? Join Women in Agencies – womeninagencies.co.uk</p>","author_name":"Women in Agencies"}