{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62f66f1ac7c15c00130f669d/645e62e1d35671001195a41d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sean Higgins from Future Proof Insights on how it uses neuroscience to help the promotion of brands","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62f66f1ac7c15c00130f669d/1680100082648-16ebd25b2e34b9782e92170a6c06f67e.jpeg?height=200","description":"<p>Sean Higgins from Future Proof Insights joins Karl Fitzpatrick to discuss how the business uses neuroscience to determine consumers’ reaction to brands, how neuroscience often provides a more accurate representation of brand perception and why sustainability is not influencing consumer purchasing decisions.</p>","author_name":"Karl Fitzpatrick"}