1 in 3 pub visits in the UK is now alcohol-free but there's still a massive opportunity for those pubgoers to be converted to non-alcoholic options like beer and spirits. We're joined by Felix von Hurter, Co-Founder of Freestar, one of the UK's leading non-alcoholic beer brands to discuss how they're seizing the opportunity. We covered why beer is recession-proof, why off-trade retail is so important for new brands and why football is ripe for an alcohol-free beer sponsor.
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