Chris talks to Mike about Bader Innovative wellbeing.
Key points are:
Innovation Meets Efficacy: Bader prioritizes formulation strength and therapeutic dosages, going product-first to deliver tangible results in sleep and focus—helping people even transition off pharmaceuticals like sleeping pills.
Startup Grit: The journey isn’t without challenges—manufacturing complexity, cash flow, and distribution all demand grit, resilience, and constant adaptation. Mike highlights that growth in business goes hand-in-hand with personal development.
Rapid Expansion and Community: Bader is scaling fast, participating in 50 expos a year, breaking into retail chains and pharmacies, and building a team driven by shared purpose and expertise (including bringing on Suzanne Paul!).