“That’s smooth!” That’s often the first thing someone will say after trying a new drink. But what if that’s a sign that we don’t actually know how to evaluate -- and appreciate -- the thing in the glass we’re holding? In this episode, Nicolas Palazzi, founder of PM Spirits, joins Eli to discuss how artisanal producers think about the difference between perfection and excellence.
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TOPICS & TIMES:
Introduction to PM Spirits (1:53)
Mr. X & Inspiration (3:04)
All Things Cognac (5:49)
Building the Business from Scratch (19:16)
Expanding Beyond Cognac (31:43)
Why Brandy Struggles in the U.S. (38:10)
Terroir, Palate, & “Smooth” (43:14)
Market Adaptation (52:16)
The Street Pumas Project (59:41)
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